There couldn’t have been anything better
than the CRM software to make customer management easy for the pharmaceutical
and real estate industries. Truly!
The pharma and real estate industries
include too many players and too many customers. It is close to impossible then
to manage all Customer-related data and info manually. You need a smarter and
more efficient way to go about it. You need CRM. So if you want to learn why
the CRM is apt for these two industries, you have come to the right place.
Let us take a look at both industries, one
of the benefits of CRM in Real Estate are:
Segregation and Segmentation: Segregation and
segmentation aides companies to cater rightly to the needs of every group
individually. Various forms of campaigning can also be carried out on groups of
one’s choice, instead of doing bulk and irrelevant campaigning.
Communication Effective: The software has distinct tools required for communication
management in a rather structured manner.
Sales Cycles’ Management: Usually, the life cycle
of real estate sales involves several levels of long term company–customer engagements.
This happens because of either outright purchases or lease and lease renewal.Interactions
then can be tracked, followed up and utilized according to the need.
Estate Administration: This helps to automate sales
administration and management. Everything from the builder’s address to detailed
2D and 3D floor plans, packages and upgrades, status of deal etc. can be
Intelligence: It helps to configure data according
to the buyers’ precise needs, with real time info about information, cost,
inventory, availability, location, etc.
Management: The real estate industry has one of the
most complex documentation because of all its legalities, etc. It is as elaborate
as it is complex but it helps to organize all important data better.
of the benefits of CRM in Pharma are:
Alignment and Realignment: CRM helps to realign the
pharma market by customer segmentation, product,territory, new regulations, etc.
It aligns customers from HCPs to physicians, and from hospitals to clinics.It
maps the revenue, customer base, new customer acquisition, existing customer
retention strategies, etc.
Mobile:Most pharma and life sciences companies have
undertaken an efficient mobile phone approach. It helps to deliver customer
information to the field salespeople, anytime and anywhere.The CRM also aides
to record a call or visit, track demo and other sample units, and offline-online
Marketing:Social media can also be used extensively
through CRM. Marketing messages can be sent to recipients in bulk. The software
also helps to create social and digital marketing strategies to engage
customers and clients for BD, customer retention purposes, and other reasons.
Marketing:Personalized and specialized medicines require
tighter customer segmentation. Life sciences and pharma companies, with the
help of CRM, are able to segregate customers by specific topics and nurture
And the list goes on.
One cannot deny the usefulness of the CRM.
And as days go by, we will talk to you about various other features of this
great tool. For now, goodbye and take care!