Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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How CRM improves the sales function

CRM or Customer Relationship Management is the ideal combination of dynamic methodologies clubbed with technically rich software systems with the help of which organizations can build and maintain long term relationship with their customers and develop collaborative links with its functions as well as working professionals. The entire customer lifecycle can be graphed through CRM and the top management can get a fair idea about the preferences of their customers only to improve their operational and marketing strategies. [More]