Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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Comparing Salesforce and Microsoft Dynamics CRM Solutions

Microsoft Dynamics CRM has gained rapid ground in user base from Salesforce over the last few years. From 2014 onwards, the new age CRM solution is adding a slew of functionalities to help businesses stay competitive in the long term. This progress has not gone unnoticed in the world of technology and business. Gartner too has placed Microsoft Dynamics CRM as a Leader in its "Magic Quadrant for Sales Force Automation" report. [More]

How CRM improves the sales function

CRM or Customer Relationship Management is the ideal combination of dynamic methodologies clubbed with technically rich software systems with the help of which organizations can build and maintain long term relationship with their customers and develop collaborative links with its functions as well as working professionals. The entire customer lifecycle can be graphed through CRM and the top management can get a fair idea about the preferences of their customers only to improve their operational and marketing strategies. [More]