Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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Comparing Salesforce and Microsoft Dynamics CRM Solutions

Microsoft Dynamics CRM has gained rapid ground in user base from Salesforce over the last few years. From 2014 onwards, the new age CRM solution is adding a slew of functionalities to help businesses stay competitive in the long term. This progress has not gone unnoticed in the world of technology and business. Gartner too has placed Microsoft Dynamics CRM as a Leader in its "Magic Quadrant for Sales Force Automation" report. [More]

How are Big Data and CRM connected

With the present age being termed as the “age of information technology”, there is no doubt that a lot of data is being generated every single minute, both on and offline. It is foolish to reject this data as trash as they hold the huge potential of generating a greater volume in business over little time. But the benefit of this big data remains in the fact that they have to be converted into smart data and utilized in the best possible way to yield valuable insights. The important hurdle here is to know how to extract the important and useful information and utilize them! [More]