Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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Benefits of going vertical with CRM solutions

Irrespective of the industry vertical, a Relationship management software helps tremendously in knowing more about the customer. Through business relations, networking, and public sources, a good amount of data can be extracted about them that can later dictate the path towards a better product or innovation to satisfy their growing, specific and out of the box needs. [More]

How CRM improves the sales function

CRM or Customer Relationship Management is the ideal combination of dynamic methodologies clubbed with technically rich software systems with the help of which organizations can build and maintain long term relationship with their customers and develop collaborative links with its functions as well as working professionals. The entire customer lifecycle can be graphed through CRM and the top management can get a fair idea about the preferences of their customers only to improve their operational and marketing strategies. [More]

CRM gives an edge to your sales and marketing

Customer Relationship management software has come to play a major role in helping companies boost their sales and facilitate better marketing strategies. In order to let your business benefit from all that this software has to offer, here are some things that you’ll need to know. [More]

Get Your Business On Cloud With These Apps

Why to burden your on-premises server by storing huge data files when you have another great option. Yes, it is the cloud computing systems letting you do that. Not only does it helps you in globalizing your workforce, but also proves to be highly beneficial in streamlining your business functions. Be it CRM on Cloud, or CRM for sales, the potential is limitless yet highly rewarding for those who choose enterprises cloud solutions. [More]

5 Benefits of Social CRM for Startups

Social media plays a really big part in maintaining good customer relations. It has opened up avenues for customers to reach out to your brand, and vice versa. Facebook, Twitter, Google+ and LinkedIn are the main social media platforms used to create brand communities. Engaging with your target audience can open up numerous opportunities for you, especially if your business in the startup stage. [More]

How mobility influences CRM?

Since its inception, the mobile technology has performed wonders for almost every professional arena. Of late, it has been of great use in the world of trade and commerce. Now, potential customers can have the best experience while shopping or breezing through the service offerings of various businesses. Although, there are quite a few professional sectors reaping the benefits of mobility, it is the CRM or Customer Relationship Management system making the most out of it. [More]

Impact Of CRM In Digital Marketing

Customer Relation Management (CRM) denotes the practices and the stratagems used by companies to manage, control and gain insights from customer interfaces and data during the lifespan of the maintaining customer relationship. Its main objective is to refine business rapport with the customers, support in customer retention, and motivate the sales boost. [More]

Transform cold leads to warm potentials with CRM

In any area of business, leads going cold is a regular recurrence. Even with conversion rates higher than industry standards, you must have seen hundreds of leads going cold on a daily basis. Our existing systems of marketing always prioritize warm leads, due to the ease and minimum resource requirement with which they can be approached and closed. Cold leads, although mostly ignored, can however be a great potential source of revenue if properly tapped and handled. [More]

Gain Massive Advantage with your Customer Data

It is no news that collecting data about customer through CRM For Cloud based ERP, media and social channels help in increasing your brand’s efficacy. However the increased number of channels and varying types of media makes it complex to collect customer data and act upon it. While we may employ the ABC of high impact CRM for sales (Analytics, Big Data and cloud), there are challenges on this front too. Also these ABCs are just a small part of a larger picture. Hence we need to have a more all-round approach when using customer data to achieve unbeatable competitive advantage. [More]

ERP for Tracking Inventory.. Are You Worried.. Not Anymore..

Enterprise resource planning has been found to be essential to maintain your competitive edge in the market today. Enterprise management deals with information and data from all company activities that can help the company work effectively. A critical aspect of this is smart inventory management. A smart system to track inventory level orders, sales and deliveries, enables your company to function more smoothly and operate at healthy margins. [More]