Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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How are Big Data and CRM connected

With the present age being termed as the “age of information technology”, there is no doubt that a lot of data is being generated every single minute, both on and offline. It is foolish to reject this data as trash as they hold the huge potential of generating a greater volume in business over little time. But the benefit of this big data remains in the fact that they have to be converted into smart data and utilized in the best possible way to yield valuable insights. The important hurdle here is to know how to extract the important and useful information and utilize them! [More]

How to select a CRM system for your business

With technology slowly becoming an integral part of business, customized application like Software CRM is an absolute essential to automate, synchronize, and organize the customer database, with other departments like sales, and marketing as well as creating and maintaining the right interaction level with clients at every point. However choosing the right tech solution from Microsoft Dynamics CRM Software USA needs few points to be kept in mind: [More]

Use CRM to automate your workflow

For the successful implementation of any CRM system from a trustworthy technology company, organizations should automate regular daily business processes which are linked to customer handling. Automating team activities and customer linked communications allows the management of an organization to focus on what’s truly important- its core activities. [More]

CRM gives an edge to your sales and marketing

Customer Relationship management software has come to play a major role in helping companies boost their sales and facilitate better marketing strategies. In order to let your business benefit from all that this software has to offer, here are some things that you’ll need to know. [More]

How CRM helps SMBs

Most of us are familiar with the term ‘Customer Relationship Management.’ However, very few of us really know of how it can be utilized to its max potential. Some people view it simply as a methodology to increase output, but CRM is far more than just a set of processes. [More]

Get Your Business On Cloud With These Apps

Why to burden your on-premises server by storing huge data files when you have another great option. Yes, it is the cloud computing systems letting you do that. Not only does it helps you in globalizing your workforce, but also proves to be highly beneficial in streamlining your business functions. Be it CRM on Cloud, or CRM for sales, the potential is limitless yet highly rewarding for those who choose enterprises cloud solutions. [More]

5 Benefits of Social CRM for Startups

Social media plays a really big part in maintaining good customer relations. It has opened up avenues for customers to reach out to your brand, and vice versa. Facebook, Twitter, Google+ and LinkedIn are the main social media platforms used to create brand communities. Engaging with your target audience can open up numerous opportunities for you, especially if your business in the startup stage. [More]

How mobility influences CRM?

Since its inception, the mobile technology has performed wonders for almost every professional arena. Of late, it has been of great use in the world of trade and commerce. Now, potential customers can have the best experience while shopping or breezing through the service offerings of various businesses. Although, there are quite a few professional sectors reaping the benefits of mobility, it is the CRM or Customer Relationship Management system making the most out of it. [More]

Impact Of CRM In Digital Marketing

Customer Relation Management (CRM) denotes the practices and the stratagems used by companies to manage, control and gain insights from customer interfaces and data during the lifespan of the maintaining customer relationship. Its main objective is to refine business rapport with the customers, support in customer retention, and motivate the sales boost. [More]

Transform cold leads to warm potentials with CRM

In any area of business, leads going cold is a regular recurrence. Even with conversion rates higher than industry standards, you must have seen hundreds of leads going cold on a daily basis. Our existing systems of marketing always prioritize warm leads, due to the ease and minimum resource requirement with which they can be approached and closed. Cold leads, although mostly ignored, can however be a great potential source of revenue if properly tapped and handled. [More]