Intellika Blog

Intellika experts discuss the key initiatives of business transformation and accelerating innovation.

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Impact Of CRM In Digital Marketing

Customer Relation Management (CRM) denotes the practices and the stratagems used by companies to manage, control and gain insights from customer interfaces and data during the lifespan of the maintaining customer relationship. Its main objective is to refine business rapport with the customers, support in customer retention, and motivate the sales boost. [More]